Check the budget and the click destination
A quiet inbox does not tell you whether the issue is the ad, the website or the tracking. Start with what you can verify.
Confirm the spending limits
Check the campaign’s budget settings, run dates and recent charges against what you intended to spend. Save a dated snapshot before making changes; weak inquiry volume alone is not enough to decide that every campaign should stop.
- Daily or total campaign budget
- Start and end dates
- Recent spend and unexpected charges
Try the inquiry path yourself
Open the ad’s destination URL directly on your phone rather than clicking your own live ad. Check that the offer is clear, then test the form and confirm the inquiry reaches the intended inbox or system.
- The page loads and matches the ad
- The form works on a phone
- The test inquiry arrives where expected
Ad spend is not the management fee
Media spend pays the advertising platform to show your ads. Management fees pay for work such as campaign setup, monitoring and adjustments; ask which tasks are included rather than assuming every proposal covers the same work.
Ad copy, photography, design, landing-page changes and tracking setup may be separate charges. Ask for a breakdown of one-time costs, recurring fees and media spend, including who pays the platform directly.
Compare the scope alongside the price. A one-time account review is different from a new campaign launch or ongoing management, and none of those fees guarantees inquiries or sales.
Before you commit
Ask for a defined piece of work
You do not need to identify the technical fix. Explain what is happening, what you want customers to do and when a decision is needed.
01
Name the immediate need
For a running campaign, describe the spending concern and the inquiries you are actually receiving. For a launch, identify the offer, intended audience, budget limit and target date.
02
Gather useful examples
Keep a few ad examples, destination URLs, dated spending snapshots and notes from your form test ready for a review. For a launch, gather draft messaging and available assets; keep passwords and customer details out of your request.
03
Agree on the deliverables
Clarify whether the work covers recommendations only, campaign changes, launch setup or ongoing management, including approvals and reporting. Confirm fees, account ownership, access arrangements, provider availability and timing before agreeing to proceed.